How do Sales Insights differ from Customer Insights in Dynamics 365?

The distinction between Sales Insights and Customer Insights in Dynamics 365 is essential for understanding how each component functions within the platform. Customer Insights focuses on unifying and consolidating customer data from various sources to create a comprehensive view of the customer. This integration allows organizations to gather valuable insights about customer behavior, preferences, and interactions, ultimately enhancing personalized marketing and improved customer relationships.

In contrast, Sales Insights is primarily concerned with empowering sales teams by providing them with actionable insights into sales performance and forecasting. It uses data related to sales activities, deals, and forecasts to recommend strategies to enhance the sales process and improve engagement with customers.

Therefore, the correct answer emphasizes the capability of Customer Insights to unify customer data, which supports better understanding and segmentation of customers. This foundation enables businesses to tailor their strategies more effectively based on a complete view of customer information across touchpoints.